Luiza Cruz-Flade is a Producer + Art Director with a passion for design.
Currently, Head of New Business at Passion Pictures in London.
She studied graphic design at Ravensbourne and is one of those lucky souls to have worked in creative, strategic and production based roles within established agencies across digital (Deepend), design + branding (English & Pockett), advertising (AMV BBDO) and post-production (The Mill).
As Design Director, Luiza has led teams creatively and strategically for high-profile clients such as BBC, Discovery Networks, Disney Channel and VUE Cinemas. She has directed many award-winning title sequences and promos across live action, design and animation.
Her work has been showcased at various global film festivals including Onedotzero & London Short Film Festival and she has spoken at numerous design colleges.
From 2008 – 2014, Luiza was Head of Post-Production at AMV BBDO. She established the LAB into a reputable department of 23 staff. Within 2 years Luiza turned it into a creative and important revenue stream for the Agency.
In 2014, Luiza joined as a Producer at renowned post-production facility The Mill. Here she has worked on a range of projects for UK and International clients such as Samsung, BBC, Google and OFFF. Her experience as a creative practitioner has been invaluable in her role within production.
Luiza understands what is needed for creative talent to thrive to achieve the best creative and technical output and she focuses heavily on identifying and nurturing emerging young female talent. She is currently a Mentor for Ravensbourne students.
Luiza continues to design and direct personal projects under the Social-Début collective.
She doesn’t have a favourite font or colour and still uses a calculator.
Luiza is fluent in English & Portuguese and loves learning new languages.