Discovery Networks – Realtime
Discovery Realtime, Italy_
Channel Identity Package (2006)
Role: Concept // Designer // Director // Project Lead
Weeknight themed packaging for Italy. The channel is aimed at women, focusing on lifestyle. The idents and stings were created using diagrammatic instructions informing viewers on how to achieve successful lifestyles. Each night of the week was themed and a total of 42 idents were created.
The idents were a mixture of live action and animated illustrations. I briefed the illustrations out and then we animated them in-house. I directed many of the live action idents at Black Island.