DW-TV

DW-TV, Germany_

Channel Identity Package (2003)
Role: Pitch // Designer // Concept

Identity package for global news network Deutsche Welle. The idents are all based around a square – a key element in their corporate identity. I worked at pitch stage on this project, coming up with ideas with the design director on it Danny Smitt. The look and feel of the idents remained unchanged from pitch to final production.