Kids Company – Make It Stop

Kids Company – Make It Stop

Awareness campaign (2013)
Role: Director + Camera // Colourist // Post-Producer

Kids Company, the children’s charity, has released a series of Vine videos created by AMV BBDO for Twitter’s Vine service. AMV BBDO uploaded the ads directly onto Vine from a smartphone direct from the shoot. Created by Antonia Clayton (Copywriter) and Eliot Wykes (Art Director).

The LAB team got involved right from the start. The pace at which this project moved was exciting and a very different way of working. All “post-production” was done in camera. There was no time for editing, grading, sound or even graphics – it was done all there and then with a smartphone. Then approved and uploaded to Vine and no turning back!

I filmed and directed the Behind the Scenes and was Producer on the main project.

AWARDS:
• Shortlist | Creative Circle 2014
• Gold | Digital Impact Awards 2013
• Winner | Social Buzz Awards 2013
• Bronze | Epica 2013

Agency: AMV BBDO

Role: Producer

Below is the Behind The Scenes of the Make it Stop campaign for Kids Company. Six Vine films. Three locations. One day. I filmed and directed this BTS. Edited by Katya Chitova.

Agency: AMV BBDO

Role: Director + Camera // Colourist // Post-Producer