Muscle Shoals

Muscle Shoals

Documentary Titles / Credits sequence (2012)
Role: Designer + Animator

I designed a title sequence for a documentary called “Muscle Shoals”. The titles never got used but still I found it a really enjoyable project to work on. The documentary is about a location based on the banks of the Tennessee River, Muscle Shoals, Alabama as the unlikely breeding ground for some of the most creative and defiant music in American history.

In this movie legendary artists including Aretha Franklin, Greg Allman, Bono, Clarence Carter, Jimmy Cliff, Mick Jagger, Etta James, Alicia Keys, Wilson Pickett, Keith Richards, Percy Sledge, Steve Winwood and others bear witness to the magnetism and mystery of Muscle Shoals and why it remains a global influence today.

Showcased at Sundance and SXSW.

Agency: AMV BBDO // Design Development: Hugh Tarpey