Brand Identity (2016)
Role: Designer

Tonic is a mobile massage, yoga and beauty service based in La Rosière, Ibiza and the Cotswolds. I was commissioned by Sam Paton-Smith (Founder & Therapist) to create a new identity for her growing business. The identity focuses on the concept of balance across mind, body and spirit – the three core elements for wellbeing. I created an icon for each location that repeats one key graphic from each location: mountains, waves, trees. I then centred the icon to fall in line with the centrepoint of the logo – the N and added a line for balance.

The colour palette is muted and inspired by the environment in which Sam creates wellbeing for her clients. The logo has been designed for use across business cards, website and other print collateral.





Write. Direct. Edit. Début.