WAGAMAMA / Mullen Lowe London - 2020

Bowl to Soul

I ran this pitch with director Mads Broni at Passion Animation Studios working with MullenLowe. The 60″ anime film launched in cinemas and online as an ad campaign for pan-Asian restaurant chain, Wagamama, entitled ‘Bowl to Soul’.

‘Bowl to Soul’ was inspired by wagamama’s founding philosophy that food doesn’t just feed our belly, it nourishes our soul.

Credits

Director: Mads Broni
Producer: Elin Tiberg
Executive Producer: Luiza Cruz-Flade
Production Company: Passion Pictures