Nike Virtual Studios - 2023

Nike.swoosh

A new community experience, designed to give creators the opportunity to design the future of Nike.

The future of sport, culture and community awaits! Nike's new.SWOOSH platform is where athletes, gamers, collectors and creators can join forces to rewrite the rules and discover Nike’s virtual creations. To announce the platform and its first community challenge, curating part of the 'Our Force 1' collection, Nike commissioned Territory Studio to produce a motion graphic teaser video. The video takes viewers into the pixelated 'DOT', a tesselated cubioid .SWOOSH universe which presents the endless creative possibilities that the platform enables.

Credits

Studio: Territory Studio
Creative Director: Nils Kloth
Executive Producer: Luiza Cruz-Flade
Producer: Uira Scotoni