Wagamama – “Bowl to Soul”

Wagamama – “Bowl to Soul””

Cinema Commercial (2020)
Role: Executive Producer

I ran this pitch with director Mads Broni at Passion Animation Studios working with MullenLowe. The 60″ anime film launched in cinemas and online today launch as an ad campaign for pan-Asian restaurant chain, wagamama, entitled ‘Bowl to Soul’.

‘Bowl to Soul’ was inspired by wagamama’s founding philosophy that food doesn’t just feed our belly, it nourishes our soul.

AGENCY: MullenLowe
EXECUTIVE CREATIVE OFFICER: Mark Elwood
CREATIVES: Ben Williams & Mark Elwood
PRODUCER: Vanessa Hunt

PRODUCTION COMPANY: Passion Animation Studios
DIRECTOR: Mads Broni
EXECUTIVE PRODUCER: Luiza Cruz-Flade
SENIOR PRODUCER: Elin Tiberg
SOUND DESIGN: Wave
MUSIC COMPANY: Thirty Two Music