AMV BBDO – LAB



AMV BBDO – LAB

Reel of latest work (2014)
Role: Head of Post-Production

I joined AMV BBDO in 2006 as Design Director. In 2008 I was promoted to Head of Post-Production to run the internal post-production facility called the LAB. I managed a fulltime team of 23 people working across motion graphics, editing, VFX, filming and audio post-production. The LAB produces award winning work on behalf of AMV clients across TV, Interactive, Content Creation, Outdoor and Radio. After seven incredible years at AMV BBDO, I joined the Mill as producer in Mill Plus – the design and production company arm.

Career highlights:
- Successfully took the department through difficult managerial change in 2008.
- Established the LAB as a proven revenue stream.
- Improved the LAB’s internal / external perception.
- Identified, championed, supported and mentored emerging talent.
- Net revenue growth 13% (2013)
- Operating profit margin 30% (2013)
- Profit increased by 164% (2013)
- Staff promotion rate at 32% (2013)
- LAB established profit centre – 7th largest revenue driver to the Agency.
- Continually increased utilisation year on year.