JD.COM “Joy & Heron”

JD.COM “Joy & Heron””

TV & Online Commercial (2018)
Role: Head of New Business

I ran the creative pitch from Passion London and working closely with Passion Melbourne.
Kyra and Constantin have crafted a beautiful story for Chinese retailer JD.com. Kyra and Constantin developed the existing character of Joy, the brand’s logo, into an adorable tale of a dog, a heron and a can of worms. A co-production between Passion London and Melbourne the film is a simple story with no dialogue. Told through characterisation and animation the film makes use of facial expressions and nuanced gestures to bring the story to life. The heartwarming film tells the tale in a way only animation can, with engaging characters and stunning scenery, simple but epic.

Agency: 180 Digital, China
Client: JD.com
Animation: Passion Pictures, London
Directors: Kyra & Constantin