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First Christmas

Agency: Jung von Matt • Brand: Erste Group

The “First Christmas” campaign for Erste Group Bank AG, created by Jung von Matt DONAU and Passion Animation Studios, was a highly awarded animated Christmas film featuring the character Henry the Hedgehog. I ran the pitch for the project, including overseeing the budget and production schedule which was green lit and into production. The campaign achieved significant international success, earning multiple creative industry accolades including a Cannes Lions Bronze, Gold and Merit pencils at The One Show, D&AD pencils, a LIA Gold, a British Arrows Silver, and Clio shortlistings, establishing it as one of the most recognised festive campaigns of its year. It also generated approximately ~150 million views in about 20 days and over ~500 million total reach including wider distribution and media exposure.

Credits

Directors: Kyra & Constantin
Producer: Anna Cunnington + Rick Bland
New Business EP: Luiza Cruz-Flade
Production Company: Passion Pictures

Awards

  • Cannes Lions: 1 Bronze

  • D&AD: 2 Pencils (Graphite + Wood) + additional shortlisted entries

  • The One Show: 2 Gold + 3 Merits

  • LIAs: 1 Gold

  • British Arrows: 1 Silver Craft

  • Clio: 2 Shortlists

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