COMMERCIAL

See more. Feel more.

Agency: CHI & Partners • Brand: Samsung

Samsung’s “See More. Feel More.” campaign by CHI & Partners repositioned Samsung’s premium TV range by shifting the focus from technical specs to emotional experience, showing how advanced display technology can deepen human connection to what we watch. Through intimate, cinematic storytelling and authentic viewer reactions, the work made picture quality feel immersive and personal. I was VFX Producer at The Mill, leading production on the project.

Credits

Directors: Aoife McArdle
Agency Producer: Nikki Cramphorn
VFX Producer: Luiza Cruz-Flade
Production Company: Mill+ and Somesuch