BRANDED CONTENT + DOOH

Nike.swoosh

Direct to Brand: Nike

A launch film introducing Nike's .SWOOSH community platform and its first community challenge. A new community experience, designed to give creators the opportunity to design the future of Nike.

My role: Executive Producer

Responsibilities: Pitch · Bid strategy · Production planning · Client management

Project Scale: £500K+

Outcome: Repeat business. This was the first of many Nike projects that came in to Territory. The Nike team then moved on to senior positions at Disney and Netflix. As a result we are working with those brands now.

Credits

Studio: Territory Studio
Creative Director: Nils Kloth
Producer: Phoebe Lane

Deeper Dive:

The future of sport, culture and community awaits! Nike's new.SWOOSH platform is where athletes, gamers, collectors and creators can join forces to rewrite the rules and discover Nike’s virtual creations. To announce the platform and its first community challenge, curating part of the 'Our Force 1' collection, Nike commissioned Territory Studio to produce a motion graphic teaser video. The video takes viewers into the pixelated 'DOT', a tesselated cubioid .SWOOSH universe which presents the endless creative possibilities that the platform enables.