AI PITCH

My First Ramadan

Client: McDonald’s • Agency: NAF+

The original brief was to create a full CG character animation commercial. Budget restraints meant I had to look for a different approach. AI was the only option here.

My role: Executive Producer

Responsibilities: Pitch · Bid strategy · Production planning · Client management

Project Scale: Pitch

Client location: Saudi Arabia

Outcome: The project never happened however, it meant Territory Studio could build on a new revenue stream in character animation built from my extensive experience gained at Passion Pictures.

Credits

Studio: Territory Studio
AI Lead: Amir Kerr