EXPERIENTIAL

Athlete Imagined Revolution

Direct to Brand: Nike

For the Paris 2024 Olympics, Nike partnered with the Centre Pompidou on the “Art of Victory” exhibition, celebrating the intersection of sport, culture, and innovation.

Nike launched A.I.R (Athlete Imagined Revolution), a co-created Nike Air collection developed with designers and 13 elite athletes, envisioning the future of footwear through an AI-inspired lens.

Territory supported the project by building, texturing, and animating the sneakers in CG, closely matching real-world proportions and materials, with final assets delivered in 10K resolution.

Credits

Studio: Territory Studio
Producer: Phoebe Lane

Executive Producer: Luiza Cruz-Flade