COMMERCIAL

Playstation ‘Play Closer’

Agency: Adam&Eve DDB • Production company: Mayda • Brand: Playstation

Adam&EveDDB partnered with Mayda to launch EA Sports FC 24 on the PlayStation 5, marking a new era for the franchise with the Play Closer campaign—blending hyper-real CG, live action, design, and in-game cinematics around EA FC 24’s triangular motif.

I teamed up with Carl Addy, with whom I’ve worked previously at The Mill. Working at Territory Studio, I helped develop the project as it came in through Carl, capturing the pace and intensity of the game alongside icons David Beckham, Zinedine Zidane, Didier Drogba, Sam Kerr, and Jack Grealish.

Credits

Studio: Territory Studio

Director: Carl Addy at Mayda
Creative Director: Chris Sharpe
Producer: Casey Leigh
Executive Producer: Luiza Cruz-Flade