TITLE SEQUENCE

F1 Titles 2024

Agency: F1

Formula One’s unique opening sequence precedes every race throughout the 2024 season, setting the tone for F1 broadcasts worldwide. The challenge was to capture the heroism, passion, precision, innovation, and adrenaline of the sport in a dynamic and emotionally engaging title sequence.

Working closely with F1’s creative team, we developed a bold concept combining live action, design, VFX, and CGI. We created pre-rendered digital assets that were projected onto LED screens during the live-action shoot, allowing the drivers to perform within and interact with the evolving digital environments.

Bringing together the drivers, team colours, and high-energy visuals, the sequence builds anticipation and sets the stage for the race ahead.

Credits

Studio: Territory Studio
Creative Director: Ryan Jefferson Hays
Producer: Tom Bogda

Executive Producer: Luiza Cruz-Flade