PRODUCT LAUNCH

Figure.ai

Direct to Brand: Figure.ai

A product film introducing Figure’s humanoid robotics technology to the world. CG, motion design and product visualisation created a futuristic visual language for the brand.

My role: Executive Producer

Responsibilities: Pitch · Bid strategy · Production planning · Client management · Handover to lead producer

Project Scale: £180K+

Client location: US

Outcome: Figure is the first-of-its-kind AI robotics company bringing a general purpose humanoid to life launched by entrepreneur Brett Adcock.

Credits

Studio: Territory Studio
Creative Director: Chris Sharpe
Producer: Casey Leigh

Deeper Dive

Figure is the first-of-its-kind AI robotics company bringing a general purpose humanoid to life launched by entrepreneur Brett Adcock.

It's brand is built on the principles of innovation, best-in-class engineering and their commitment to the advancement of robotic technology. To help launch the company out of stealth mode, Figure came to Territory Studio to create a motion graphic video that establishes the brand look, reveals a prototype product model, and presents its entry to the market.

I was the Executive Producer on this project, initiating the briefing with client through to bidding and pitching and then on to award.