AI / HYBRID PROJECT

#WeSeeYou Lily Parr

Direct to Brand: Three UK + Chelsea FC Women

Commissioned by Three UK and Chelsea FC Women, the project reintroduced football legend Lily Parr through a talkshow-style interview with Karen Carney released on International Women’s Day.

Territory Studio used AI, digital artistry, and performance capture to recreate Parr’s likeness from scarce 1920s photographs, creating an ultra-realistic face replacement that demonstrated new possibilities for historical storytelling.

Credits

Studio: Territory Studio
Creative Director: Dorian Thomas
Producer: Casey Leigh

Executive Producer: Luiza Cruz-Flade

Awards

Best Use of Emerging Technology at the Campaign In-House Agency Awards 2025.

Best Collaboration with an External Specialist at the Inside Out Awards 2025.