Hugo Boss - 2026

Hugo Boss Product Launch

The 20s film reveals the BOSS-MOTION sneaker through a layered build sequence, showcasing features like the lightweight Motion Foam sole and engineered knit upper. The reveal culminates in a powder-coating finale introducing the Olive Green model, exclusive to HUGO BOSS XP members.

Created for web, social, and in-store use, the final assets were delivered in portrait and landscape formats across all BOSS touchpoints.

Credits

Studio: Territory Studio
Creative Director: Chris Sharpe
Producer: Martha Wright

Executive Producer: Luiza Cruz-Flade