COMMERCIAL

Bowl to Soul

Agency: Mullen Lowe London • Client: Wagamama

As Executive Producer at Passion Animation Studios, I led the production of Wagamama’s “Bowl to Soul” campaign — an anime-inspired brand film blending hand-drawn and digital animation to transform a Londoner’s dining experience into a surreal journey through a Japanese food fantasy world. The project, directed by Mads Broni, was part of Wagamama’s refreshed 2018 platform, designed to highlight fresh ingredients and connect with a millennial audience through bold, immersive storytelling.

Credits

Director: Mads Broni
Producer: Elin Tiberg
Executive Producer: Luiza Cruz-Flade
Production Company: Passion Animation Studios