BRANDED CONTENT

Joy & Heron

Agency: 180 Digital China • Brand: JD.com

Joy & Heron was created at Passion Animation Studios (Passion Pictures) as a cinematic branded short for JD.com. Directed by Kyra & Constantin, it follows JD’s mascot “Joy” in a wordless story about a dog and a heron building empathy and trust. The film uses high-end CGI and character-driven storytelling to turn a commercial brief into an emotional animated narrative.

I ran the creative pitch for this including budget negotiations.

Credits

Directors: Kyra & Constantin
Producer: Sibylle Preuss
New Business EP: Luiza Cruz-Flade
Production Company: Passion Pictures

Awards

• The One Show Awards (2018)

  • Gold – Branded Entertainment and Animation

• Clio Awards (2018)

  • Bronze – Film Technique (Animation)

• Ciclope Festival (2018)

  • Gold – Brand Content / Long Form

• London International Awards (2018)

  • Silver – Production & Post-Production (CGI Animation)

• Annie Awards (2018)

  • Nomination – Best Animated Television/Broadcast Commercial