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Bowl to Soul

Agency: Mullen Lowe London • Client: Wagamama

An anime-inspired film transforming a London dining experience into a surreal Japanese fantasy. Hand-drawn and digital animation created an energetic world around the Wagamama brand. Designed to highlight fresh ingredients and connect with a millennial audience through bold, immersive storytelling.

My role: Head of New Business / EP

Responsibilities: Director Pitch · Bid strategy · Production planning · Client management pre-award · Handover to lead producer

Project Scale: £250K+

Client location: UK

Credits

Director: Mads Broni
Producer: Elin Tiberg
Executive Producer: Luiza Cruz-Flade
Production Company: Passion Animation Studios