BRANDED CONTENT (AI / Hybrid workflow)

They Wear Our Faces

Agency: 20something / Brand: Bitdefender

A campaign exploring AI, online scams and the psychology behind digital deception. Generative AI became part of the visual language, turning cybersecurity into provocative storytelling.

My role: Executive Producer

Responsibilities: Pitch · Bid strategy · Production planning · Client management · Handover to lead producer

Project Scale: £200K+

Client location: UK / Romania / US

Outcome: Huge press coverage including Ad of The Day in The Drum.

Credits

Studio: Territory Studio
Creative Director: Dorian Thomas
Producer: Casey Leigh

Deeper Dive:

Scams are psychological warfare — and AI is their latest weapon.

For cybersecurity giant Bitdefender, protecting families now means confronting the emotional nature of scams and the role AI plays in accelerating digital deception.

Territory Studio brought Bitdefender’s campaign, “They Wear Our Faces,” to life using generative AI tools — not just as subject matter, but as the medium itself. The result is an unsettling reminder that the technologies driving creativity are also reshaping deception.