COMMERCIAL

Playstation ‘Play Closer’

Agency: Adam&Eve DDB • Production company: Mayda • Brand: Playstation

Adam&EveDDB partnered with Mayda to launch EA Sports FC 24 on the PlayStation 5, marking a new era for the franchise with the Play Closer campaign—blending hyper-real CG, live action, design, and in-game cinematics around EA FC 24’s triangular motif.

My role: Executive Producer

Responsibilities: Pitch · Bid strategy · Production planning · Client management · Shoot attend · Handover to lead producer

Project Scale: £300K+

Client location: UK

Outcome: This project came through my established relationship with director Carl Addy at Mayda. Carl and I previously worked together at The Mill.

Credits

VFX Studio: Territory Studio

Director: Carl Addy at Mayda
Creative Director: Chris Sharpe
Producer: Casey Leigh