COMMERCIAL

Elsie’s Gift

Agency: St.Luke’s • Client: Very.co.uk

An emotional animated commercial built around cinematic character storytelling. CG, lighting, compositing and sound design created a polished short-film aesthetic.

My role: Head of New Business / EP

Responsibilities: Director Pitch · Bid strategy · Production planning · Client management pre-award · Handover to lead producer

Project Scale: £250K+

Client location: UK

Outcome: Ad of the Day and 4M views online. A total of five animated films were created for this client.

Credits

Directors: Againstallodds
Producer: Sibylle Preuss + Lisa Hill
Production Company: Passion Pictures