BRANDED CONTENT

Simone Biles vs Trolls

Agency: Grey, London • Brand: SK-II

An animated film exploring Simone Biles’ experience of toxic competition and beauty expectations. A Japanese kaiju represents the challenge she faces, creating a surreal visual world. “VS”—an SK-II STUDIO animation series is a collection of six animated films based on the real-life experiences of six Olympic athletes battling toxic competitions in beauty.

My role: Head of New Business / EP

Responsibilities: Director Pitch · Bid strategy · Production planning · Client management pre-award · Handover to lead producer · Shoot attend

Project Scale: £400K+

Client location: Japan + UK

Outcome: The film launched for the Tokyo 2021 Olympics and the series has had over 1 billion views.

Credits

Director: Jon Saunders
Producer: Rick Bland
Production Company: Passion Pictures