BRANDED CONTENT

Joy & Heron

Agency: 180 Digital China • Brand: JD.com

A cinematic animated short following Joy and a heron through a story of empathy and trust. High-end CGI and character animation turned the brand story into an emotional narrative.

My role: Head of New Business / EP

Responsibilities: Director Pitch · Bid strategy · Production planning · Client management pre-award · Handover to lead producer

Project Scale: £400K+

Client location: China

Credits

Directors: Kyra & Constantin
Producer: Sibylle Preuss
Production Company: Passion Animation Studios

Awards

• The One Show Awards (2018)

  • Gold – Branded Entertainment and Animation

• Clio Awards (2018)

  • Bronze – Film Technique (Animation)

• Ciclope Festival (2018)

  • Gold – Brand Content / Long Form

• London International Awards (2018)

  • Silver – Production & Post-Production (CGI Animation)

• Annie Awards (2018)

  • Nomination – Best Animated Television/Broadcast Commercial