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F1 Titles 2024

Client / Direct to Brand: F1

The 2024 Formula 1 opening titles, combining live action, CGI, VFX and LED environments. The film placed the drivers inside a constantly evolving world of speed and competition. We created pre-rendered digital assets that were projected onto LED screens during the live-action shoot, allowing the drivers to perform within and interact with the evolving digital environments.

My role: Executive Producer

Responsibilities: Pitch · Bid strategy · Production planning · Client management · Handover to lead producer

Project Scale: £120K+

Client location: UK

Outcome: 3.6M views on YouTube

Credits

Studio: Territory Studio
Creative Director: Ryan Jefferson Hays
Producer: Tom Bogda