EXPERIENTIAL

Athlete Imagined Revolution

Direct to Brand: Nike

For the Paris 2024 Olympics, Nike’s A.I.R. collection imagined new footwear concepts for 13 elite athletes. Highly detailed CGI recreated the designs and materials delivered at 10K resolution. This was showcased in the Centre Pompidou for the “Art of Victory” exhibition, celebrating the intersection of sport, culture, and innovation.

My role: Executive Producer

Responsibilities: Production Strategy • Client management

Project Scale: £90K+

Client location: US

Outcome: Nike’s out-of-home display reached more than 160 million people organically. Repeat business for Territory Studio.

Credits

Studio: Territory Studio
Producer: Phoebe Lane