EXPERIENTIAL

The Art of Balance

Agency: AKQA / Brand: Volvo Cars

The launch of the Volvo ES90 in a live event presented to more than 200 journalists on a 50m-wide seesaw stage, the experience featured three minutes of bespoke CG content projected across massive 6m screens. The livestream reached an online audience of over 235K views.

My role: Executive Producer

Responsibilities: Pitch · Bid strategy · Production planning · Client management · Handover to lead producer

Project Scale: £150K+

Client location: Sweden

Outcome: Repeat business with AKQA and then direct to brand with Stendahls (Volvo)

Credits

Studio: Territory Studio
Creative Director: Nils Kloth
Producer: Surhay Kilic

Deeper dive:

Territory Studio partnered with AKQA to create a striking visual experience for the live reveal of the Volvo ES90 at Artipelag, Sweden. Using abstract storytelling, the pre-reveal film built anticipation while showcasing the car’s design language ahead of its debut.

“From the live reveal to the cinematic campaign, every element was designed to showcase how the ES90 brings equilibrium to modern life. This launch pushes creative and engineering boundaries to redefine movement, space, and serenity.”

Global Chief Creative Officer AKQA Peter Lund